About me
Transformation Requires More Than
Change Management
Because sustainable change begins in the mind – not in a workshop.
I.Dr. Katrin von Briel
For over 25 years, I have been driving and shaping complex transformations: from restructurings and post-merger integrations to digital realignments. As an executive with full P&L, budget, and personnel responsibility, I haven't just designed concepts – I have executed them operationally.
II.Why Do Change Initiatives Fail?
Companies invest millions in frameworks and training – yet the desired behavioral shifts rarely materialize.
Under uncertainty and time pressure, the mental autopilot takes control, overriding strategic intent.
III.My Approach — Evidence Meets Experience
I combine entrepreneurial practice with the psychology of decision-making and organisational dynamics.
- Simulating real-world scenarios shifts behaviour through direct experience.
- Decision psychology provides the evidence of why this approach works.
Workshops generate agreement.
Simulations generate self-awareness.
Simulations generate self-awareness.
These simulations create a safe space where mental models, implicit assumptions, and organisational reflexes become tangible—and can be purposefully transformed.
IV.My Objective
Not a transformation that works on paper.
But one that thrives in daily operations.